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Pesticides, Hormones and Drugs, Oh My!
“Product A is healthier than Product B“ “Product C is ethically produced” “Product D is better for the planet than Product E” But what if it’s not? What if claims are based on one single paper out of...
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Forget Widgets and Factory Farms – Beef Production is the Circle of Life
The Chipotle short film “Back to the Start” which was featured in a commercial break during the GRAMMY awards on Sunday has been one of the most discussed topics on Facebook and Twitter in the past...
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“Humane” Becomes Synonymous with Agenda-Driven Marketing
Over the past few years, certain words have evolved to invoke an involuntary shudder that I cannot suppress. “Sustainability” is first on the list (painfully ironic given that it’s the focus of my...
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Big, Small, Local, Artisan… Why We Need to Kick the Food and Farming Label Habit
Let’s think about marketing labels. The coffee I’m currently drinking is a new premium blend with fruity notes and hints of lemongrass, the tasting notes so extensive that I was tempted to swill it...
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Mutton Dressed as Lamb? “British” is a Regional Descriptor, not a Brand Name.
Celebrity chefs, farmers markets and media publications continually tell us that we should buy British food. In contrast to the 1990s yuppie ideal of airfreighted Icelandic strawberries in January,...
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